Zahrat Al Waha for Trading Company is Saudi Arabia’s leading producer of PET preform and HDPE closure (caps) products.
From our custom-built plastics facilities in Al-Kharj, south of Riyadh, we manufacture over five billion units each year for our customers in the water bottling and other industries.
Our business operations are characterised by the highest quality, safety and environmental standards. We take our responsibility towards the environment very seriously, whether through chemical-waste management, or the monitoring and reduction of other externalities such as air pollution.
The company began manufacturing operations in 2012, and since then, we have responded to demand by increasing production capabilities every year. This investment drive has translated directly into our sales, which on an annual-compound basis have been growing by nearly 50% over the past seven years.
At the same time, we have focused on developing our product portfolio to ensure that we meet all our customers’ requirements.
Our market leadership in the Kingdom is evidence of the success of our strategy and the competitiveness of our offering. However, as the domestic market has become increasingly crowded, we have accelerated our sales effort in the Middle East and Central Africa region.
We are committed to retaining and attracting talent, through ongoing professional development and making sure we have the industry’s best work environment. Importantly, in the pursuit of responsible corporate citizenship, we are always mindful of our environmental footprint and any impacts we may have on other stakeholders.
Our self-funded investment programme is key to ensuring that we can capture growing demand, as well as seize opportunities presented by new technologies. This means harnessing the most advanced processes to help us manufacture the highest-quality plastic preforms and caps.
Moreover, our high-tech approach is helping us optimize our business operations, including in areas such as inventory management and distribution.
The Company has adopted the following business strategy: